This piece is a photographic postcard collection that is part of a book project I’ve been working on exploring how lighting is used to promote businesses and products. As a Graphic Designer it never occurred to me that lighting could be a vital component in promoting a brand. The mood lighting creates and how it enhances window displays and signage caught my eye. Like Graphic Design — the use of lighting is something we often overlook in our every day surroundings.

One day during a walk to one of my favorite restaurants past Union Square I was enticed into the fantasy world of window displays and lighted signage. The world of fashion and beautifully designed products and their packaging show off their glamour with the assistance of a variety of lighting. Well-coordinated theatrical lighting become spectacular displays at night. I decided to organize my imagery in three different categories: mannequins, signage lighting, and strange illuminated objects at galleries and retail window displays.

• Art Director & Photographer: Christina Hernandez
• Assistant/Bodyguard: Alexander Naruhiko Chee